An article in last Friday's Guardian highlights the economic facts of life behind the current artistic success of British art films like Sleep Furiously (pictured right), Hunger, Unrelated, Better Things, Soi Cowboy, and Of Time and the City.
According to the article, Sleep Furiously took £74,000 at the box office. "(It reportedly cost £230,000, itself a relatively tiny sum.) Helen, did much worse, mustering around £22,000 – 'It got very good reviews but nobody went.' Joanna Hogg's Unrelated took £102,000, and won the inaugural Guardian first film award." The most successful recent art film, Hunger, took £750,000, against a £2m budget and a £250,000 Film Council grant to assist distribution.
"Clare Binns, the programming director of the arthouse chain City Screen Picturehouses (which owns 18 UK venues and programmes films for more than 30 others), has the job of deciding, every Monday morning, what stays and what goes. Binns is matter-of-fact about prospects for British art cinema: 'There's certainly commitment out there for people to release these films, but were you to ask me if they were huge successes, I think it's a struggle. The fact of the matter is, a film like Sleep Furiously, which got good reviews, did not do well at the box office. So you have to make decisions every week, and it's got to be about people choosing to spend their money to go and see them.'
"Does she feel any responsibility to nurture talented but less popular film-makers? 'On a Monday, when these decisions are made, it's about who takes most money. We have always tried to support as many films as possible, but this is a tough old world. We could fill our cinemas with all the films we like, but then we wouldn't have the cinemas to put them in.'"